FrontrowMD is an independent, third-party platform on a mission to make it easier to discover health products you can trust.

First, FrontrowMD makes it easy for clinicians to share discounts on their own selection of health products to help their patients. FrontrowMD often hears that clinician partners are concerned about patients spending their hard-earned money on products that may not be best for them.

FrontrowMD then digitally tracks which products clinicians include on their patient discount pages and displays that data so customers can verify that medical experts are choosing to share the product.

Clinicians sharing this product include doctors, nurse practitioners, and physician associates.

These clinicians choose from hundreds of available product options. Group practices may also collaborate on a single page instead of creating separate pages for each clinician.

The clinician and practice names shown by FrontrowMD can include the number of clinicians collaborating at a practice, which contributes to the total number of clinicians sharing the product.

Clinicians can add or remove health products from their personalized patient discount pages whenever they choose.

FrontrowMD defines a product as being “shared” or a “Clinicians’ Choice” when that product is included on the clinician’s personalized page and the clinician has indicated that they intend to make that page available to patients.

This does not necessarily mean the clinician has thoroughly reviewed every product on the page or is individually recommending the product to every patient.

It is different from a clinician personally prescribing or recommending a product to an individual patient. Instead, clinicians may choose to make products broadly available through their patient discount page.

FrontrowMD allows users to preview participating clinicians’ pages to confirm that the product is included.

FrontrowMD describes the platform as free for clinicians and patients. Clinicians can include products on their personalized discount pages so those products and savings are available to their patients.